The aim of the event was to investigate – on a regional basis – the needs of the users as a first step to develop a SWOT analysis. This in turn will contribute to devise the “DIVA Cooperation Model” to strengthen art-based cross-innovation processes between cultural and creative industries (CCIs) and traditional industrial sectors in the project’s area.
To serve as food-for-thoughts, some concrete examples of cooperation between artists and traditional enterprises were illustrated by representatives of Creaa, Zeroidee and Dform.
Creaa is a cultural enterprise specialised on art-based interventions that builds relations between art and industry through a network of artists from all over Europe.
Zeroidee is an association that exploits creativity as a driver of cultural and social innovation and has devised a product called “Audiobus”, namely a tour around urban centres enriched by artistic performances and realized in cooperation with public transport operators.
Dform is a furniture manufacturing company that has developed a brand specifically dedicated to the world of art, exhibitions and museums.